Are you thinking about which digital marketing channel will take your business to the next level? Are you confused about which digital marketing channel you should use to get maximum exposure for your products and services? Then, read this blog as it describes 5 digital marketing platforms that will bring clear-cut success to your business.
Display Advertisement or Banner Ad
If budget is not a constraint then digital marketing in the form of display advertising or banner ad is a wonderful option for companies. At first, you need to locate a site with high traffic whose viewers complement your target market. The website that posts your featured banner ad for your brand then gets paid. In this way, you can establish the credentials of your brand and give it more exposure.
With the majority of the people possessing smartphones, tablets, and other mobile handheld devices mobile marketing presents huge opportunities for companies to promote their products and capitalize on the market. Survey has found that out of 3 billion active internet users, 1.7 billion have active social accounts with an access rate of 23%. So, if you want your products to reach globally then mobile marketing is what you should embrace.
Mobile marketing can give customers, modified information on the basis of time and location for the promotion of goods, services, and ideas. The different components of mobile marketing include SMS marketing, MMS, push notifications, app-based marketing, etc.
Social Media Marketing
If you want to turn your visitors into potential subscribers and leads then social media marketing is a potent tool. Content is the energy of the social media engine. Quality and informative content gets a lot of attention and likes from visitors. Google also optimizes the web pages which deliver quality content. Facebook, Twitter, Google+, Instagram, Linkedin, Pinterest are some of the powerful microblogging sites used in social media marketing.
Affiliate marketing is a lucrative digital marketing option for start-up companies when it comes to boosting their local or region-specific business. Affiliate marketing can be done in terms of pay per click, pay per sale or pay per lead.
Video marketing has more chances of becoming successful because when it goes viral it can fetch millions of viewers to make a brand popular. With video marketing, you can consider consolidating brand allegiance for the existing customers. The best example is YouTube, which is the third-highest search engine after Google and Facebook. Original viral videos on YouTube are shared and viewed by billions of people all over the world.
Can you recommend any other potent digital marketing platform for business? Share your feedback and reviews to us now.
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